Actual Veggies is a bold, colorful food brand built around a simple idea: make vegetables genuinely craveable.

Our work with the brand has grown across packaging, product launches, retail marketing, trade shows, digital campaigns, illustrations, and everything in between — helping create a consistent visual world that feels just as fresh and unexpected as the products themselves.

The Challenge

As Actual Veggies expanded its product lineup and retail presence, the brand needed creative that could grow with it.

New products had to feel unmistakably Actual Veggies while standing out in crowded freezer aisles. Retail presentations needed to communicate quickly. Campaigns needed to feel fresh without losing brand recognition.

The challenge wasn't simply designing individual pieces. It was building a flexible visual system that could keep up with a fast-growing food brand.

Our Approach

Make the food the hero.

Actual Veggies products are colorful by nature, so we leaned into that. Bold typography, vibrant color, oversized ingredients, playful compositions and craveable food imagery create a visual language that's energetic, approachable and hard to miss.

Every execution is different, but the brand always feels like the brand.

Packaging That Pops

From veggie burgers and fries to nuggets, snacks and new product concepts, packaging plays a major role in the Actual Veggies experience.

We developed packaging and product visuals designed to:

• Stand out on shelf and in the freezer aisle

• Make vegetables look delicious rather than overly "healthy"

• Clearly differentiate flavors and product varieties

• Maintain a recognizable family across an expanding lineup

• Translate beautifully from physical packaging to digital retail

Beyond the Package

A strong food brand doesn't stop at the box.

We've extended the Actual Veggies identity across a wide range of brand touchpoints, including retail graphics, sales materials, social content, digital campaigns, trade show displays, promotional pieces, product mockups and launch creative. The result is a brand experience that stays cohesive whether someone discovers Actual Veggies in a grocery store, at a trade show or scrolling online.

A Little More Play

For the kids-focused Dinosaur Nuggets line, we pushed the personality even further.

Playful dinosaur characters, illustrations and unexpected veggie-inspired details turned the product into its own mini world — creating opportunities for packaging, stickers, merchandise and campaign content that appeal to kids without losing the personality of the parent brand.

Built to Keep Growing

The Actual Veggies brand continues to evolve, and that's exactly what a good visual system should allow.

Rather than creating one-off designs, we've helped build a flexible creative language that can stretch across new products, new retailers, new audiences and new ideas — while always feeling unmistakably Actual Veggies.

Big flavor. Bold color. Serious vegetables. Zero boring.