Branding That Feels Like You—only Better.
Strategic branding and visual identity design for businesses ready to look professional, stand out and grow.
Squirrel Made Studio helps businesses in Matthews, Charlotte and beyond turn big ideas into memorable brands. From your logo and color palette to typography and brand guidelines, every element is thoughtfully made to tell your story and connect with the right people.
More Than A Logo. A Brand People Remember.
Your brand is often the first impression someone has of your business. It should clearly communicate who you are, what makes you different and why customers should choose you.
At Squirrel Made Studio, we create cohesive brand identities that feel authentic, distinctive and easy to use. Whether you’re launching something new or refreshing an existing business, we’ll give you the visual tools you need to show up confidently and consistently.
What’s Included In Your Brand Identity?
Every project is customized around your business, goals and budget. Your branding package may include:
BRAND DISCOVERY & DIRECTION
We begin by learning about your business, audience, competition, personality and goals. This gives your brand a clear creative direction before design begins.
CUSTOM LOGO DESIGN
A distinctive primary logo created specifically for your business—not a template or recycled concept.
TYPOGRAPHY
A coordinated set of fonts that gives your brand a consistent voice across print and digital materials.
SECONDARY LOGOS & BRAND MARKS
Flexible logo variations that work across social media, packaging, signage, websites and small spaces.
COLOR PALETTE
A thoughtfully selected color system that reflects your personality and helps your business become more recognizable.
BRAND GUIDELINES
A practical guide showing how to use your logos, colors and typography consistently.
Who It’s For
Branding for businesses with something special to offer.
Our branding services are a great fit for:
New businesses preparing to launch
Established businesses that have outgrown their current look
Local businesses wanting a more polished presence
Food, beverage and consumer-product brands
Service businesses that need to build trust
Companies preparing for new packaging, a website or expansion
You already know what makes your business special. We help make sure your customers can see it.
Why Squirrel
Made?
Small studio. Big ideas. Made with care.
You’ll work directly with an experienced designer who takes the time to understand your business. No generic templates. No unnecessary layers. Just smart, original design made with purpose.
• More than 20 years of design experience
• Personalized, collaborative service
• Original concepts created for your business
• Experience across branding, packaging and marketing
• Local service in Matthews and the Charlotte area
• Professional files prepared for print and digital use
Good brands leave a mark.
From bold consumer packaging to polished local-business identities, every brand is created to feel unique, memorable and right for the audience it needs to reach.
Frequently Asked Questions
How much does a branding project cost?
1
Pricing depends on the size of your business and the pieces you need. After learning about your goals, we’ll recommend a package and provide a clear project quote.
Most branding projects take approximately four to eight weeks. Timing may vary depending on the scope of work and how quickly feedback is provided.
How long does branding take?
2
No. We can develop the complete visual identity, including logo variations, colors, typography, brand guidelines, packaging and marketing materials.
3
Do you only design logos?
Can you refresh my existing brand?
4
Yes. We can modernize an outdated identity while preserving the recognition and personality your business has already built.
Will I receive print-ready and digital files?
5
Yes. Final files are organized and supplied in appropriate formats for print, websites, social media and other everyday uses.
Do you work with businesses outside Matthews?
6
Absolutely. We work with businesses locally in Matthews and Charlotte, as well as clients throughout the United States.
Ready for a brand that fits your business?
Whether you’re starting from scratch or ready for a fresh direction, Squirrel Made can help you build a brand that looks professional, feels authentic and makes a lasting impression.
Let’s create something thoughtfully made—and unmistakably yours.
